Friday, July 31, 2009

BEGINNER GUIDE TO INTERNET MARKETING

The series of guides is perfect for both novice and experienced marketers
as it will not only introduce you to all of the basic principles of the industry but it will also walk you through higher end, more complicated actions.

Before we begin, remember to keep an open mind throughout this adventure. Be ready and willing to learn anything and everything! From time to time, certain topics may sound or seem too complicated

to understand at first. But I promise, all of these pieces of knowledge will eventually come together. If you absorb the information I’m giving to you, your overall success in the crazy world of Internet marketing will be dramatically improved.

Think of this guide as a collection of small puzzle pieces. As you read section by section, the pieces will begin to connect and by the end, you will have a clear, complete picture. Does that sound promising?
Good, then let’s get started…

5 Beginner Mistakes to Making Money on the Internet

Everyone needs money. It is just a matter of how one gets it. Either by working for a wage - selling your time - or selling a service or a product. Then where are you going to practice your craft? Will you work away from home at the bosses place of business or will you have your own place of business? If you have your own place of business, where will that be? Many are now trying to make money using the internet, because jobs are becoming fewer and it looks as if it could continue to get worse. The internet offers the opportunity to sell your service or product to the world.

Well, that's where I am. I have decided that's where my place of business is. You see, I have not been able to work for the last several years and am now trying to see if I can make a living using the internet. This doesn't mean I can work at a physical location at someone else's beck-and-call, at a location away from home. I physically, due to health troubles, have to stay home to make a living. I also live in the country in a small town that has a high unemployment rate and low wages when one does get a job. That is why I have decided to try to make money on the internet.

Whatever your reason for wanting to make money on the internet, there are a lot of ways to go about it. There are a lot of ways to market your product (I'll just call everything you can sell - whether a service, yourself or your words, or a physical product - on the internet a product. I am in the learning process. I really haven't been doing this a long time, but I have learned a few things in the relatively short time I have been at this. So, follow along and I will tell you what is working and what is not.

Don't make the same mistake that I did. Let me list some of my mistakes:

* Not taking long enough to know what I want to market
* Taking some of the first "opportunities" that came my way
* Not knowing that I don't have to spend a lot of money to make money on the internet
* Spending a lot of money to have someone help me
* Not saying NO enough - to others and myself

So, who wants to make money of the internet?

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THE METHOD TO FIND OUT WHAT YOUR CUSTOMER'S NEEDS ARE

If you plan to sell products or services online, I am sure you would want to know what kind of products are highly sought by your potential customers. Find out the following useful and easy ways of what your customers want.

Ask your customers

Instead of looking for what is hot in the market, you can ask your potential customers what they would like to buy in the future. If you have a list, it is even easier to implement because you can just send out an email to your list and ask them what sort of products or services they would want to buy. This information can be very valuable especially when you are considering a new project. Furthermore, this information is free without having to pay a dime.

For example, you could conduct a simple survey among your site visitors and see whether they are interested in buying "How To" kind of e-book or reports. Do keep in mind that in order to increase the rate of response, you can offer freebies to your visitors in return for spending time to furnish you their opinion and feedback.

Visit popular shopping sites

Another easy way to find out the hot trend of certain products is to visit famous shopping sites such as Amazon and eBay. Check out the hot selling items under the category that you are targeting

Besides, you can check out the hot topics in magazines that are relevant to your target audience. It is a good indication that an item can be sold well if it is frequently discussed and reviewed.
Internet marketing is probably one of the areas of online business more vastly invaded by money making products of all kinds, sizes and prices.

I have tried a lot of them and for the most part, I have found some serious knowledge and learning experiences which have provided me with the main asset I use to run my internet marketing business: know-how.

Each course, club or community I have purchased or joined offers some distinctive advantages over the other, but in the end, at the very heart of the principles they teach, everything is pretty much the same, so as long as you get your hands on real education and avoid following some wealthy wise guy, you will make a killing at internet marketing.

It will take some time and effort on your part, but that will be basically all you will be risking in exchange for the real possibility of making a lot of money online.

Now, what are the basic things you should know in order to start making real money with internet marketing?

The first thing I recommend you to do (in case you have not done it yet) is sign up for affiliate networks such as Commission Junction, ClickBank, Millnic Media and Linkshare (there are more, but this is a good starting point).

Then go ahead and to do some research on the products offered by the various publishers (companies offering products) and identify the ones that are hot and profitable for other members of the network.

Then you can create a website to promote that companies' offers (if you feel you can say something relevant about the product), or you could simply get a domain and redirect traffic directly to the publishers' website.

How do you get the traffic?

You can use paid traffic (PPC) or you can use free traffic techniques like articles, social bookmarking, social networking and more.

As you learn how to read the statistics for the different products, you will know which ones perform better (for instance, some affiliate networks tell you how many dollars per every 100 clicks -EPC- are other members making with a given product); that way you will know where to focus your efforts.

Usually the best performing products and offers will be those where the prospect does not have to pay anything (such as free trials, email submits, credit applications etc.), because as you might guess, there is a lot less resistance if you do not have to pull your wallet.

There are some additional details to be considered in order to build this simple internet marketing strategy, which are anything but complicated yet they cannot be ignored.

MAKING MONEY THROUGH INTERNET MARKETING

Marketing is incredible that a lot of people want to get in to. If contemplating on starting an online marketing is your next agenda then please and please don’t hesitate to embark. There are many ways to start a marketing job online. You can make money through internet marketing via affiliate programs. These are programs that rely on marketing in order to make money for the merchant site and the affiliate business site.

What happens is that the affiliate site will promote another site and get paid for all of the traffic that is sent to that site. The affiliate site can also get paid a percentage of the purchases that the visitors make. This is called a two tier affiliate program and it makes more profit for everyone. This is because the business will get more sales and the affiliate site will get paid from those purchases. If you become an affiliate you can quickly make money through internet marketing. The great thing about this is the simplicity of these programs. In addition, you will have ultimate flexibility in your hours and you can work when it is convenient for you.

You just need to remember that effort is very important. When you are in marketing, it is important to be aggressive in order to attract people to your product. This means a lot of planning. Also, as an affiliate, you need to advertise to customers that will actually want to visit the site and buy some products. This is why you should choose to become involved with sites that are either similar or that you can w rite about on your site to promote them.

If you want to make money through internet marketing then you know a little something about that type of business. You know that it is illogical to think that you can sell any type of product. You need to get involved with products that you know will sell because that will then make you more money. This is especially true if you are part of an affiliate program that is labeled as a two tier. In this type of situation, when you are responsible for the sales of more products, you will get more money. If you really are serious about making some money, it is important to be confident that you can advertise for a product that is really going to sell.

THE BEST METHOD FOR BOOSTING YOUR INTERNET MARKETING

. Marketing messages. Make your marketing messages compelling, powerful, and most of all, easy to understand. Your target audience must know what you are selling and what problem you solve the first time they see your ads in the online arena.

2. Inform first before you advertise. Instead of just advertising your products and services, it would be best if you can position yourself as an expert on your chosen niche first. This is to earn the trust and respect of your target audience. You can do this by sharing insider tips and valuable information that speaks volumes about your expertise through article marketing, ezine publishing, blogging, and forum posting.

3. Video marketing. Take advantage of video sites especially those that attract millions of online users like YouTube. Create a video showing how your products are being used or simply share information on how your viewers can solve their problems. Your goal here is to impress them and convince them that you are really good on what you do to get them to visit your website.

4. Join relevant teleseminars and webinars. These are types of seminars where specific topics are discussed. Join those that are popular among your target audience and share a slice of your expertise. This is one of the best ways to promote yourself and to create product awareness.

5. Email marketing. Get in touch with your potential clients by simply sending them newsletters and ads directly to their mailbox. Use compelling headlines to improve your open rate. Make sure that your ads are compelling, benefit-driven, and that they target human emotions.. Marketing messages. Make your marketing messages compelling, powerful, and most of all, easy to understand. Your target audience must know what you are selling and what problem you solve the first time they see your ads in the online arena.

2. Inform first before you advertise. Instead of just advertising your products and services, it would be best if you can position yourself as an expert on your chosen niche first. This is to earn the trust and respect of your target audience. You can do this by sharing insider tips and valuable information that speaks volumes about your expertise through article marketing, ezine publishing, blogging, and forum posting.

3. Video marketing. Take advantage of video sites especially those that attract millions of online users like YouTube. Create a video showing how your products are being used or simply share information on how your viewers can solve their problems. Your goal here is to impress them and convince them that you are really good on what you do to get them to visit your website.

4. Join relevant teleseminars and webinars. These are types of seminars where specific topics are discussed. Join those that are popular among your target audience and share a slice of your expertise. This is one of the best ways to promote yourself and to create product awareness.

5. Email marketing. Get in touch with your potential clients by simply sending them newsletters and ads directly to their mailbox. Use compelling headlines to improve your open rate. Make sure that your ads are compelling, benefit-driven, and that they target human emotions.

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