Monday, September 28, 2009

SEO - SEARCH ENGINE OPTIMIZATION

SEO is one important tool that every Internet Marketer never toils with. Coz to a Marketer “ the higher the page rank = the higher the traffic -equivalent- {sales}

Search engine optimization (SEO) is one way to make your web site reachable to potential customers also improving the quality of traffic to your website from search engines. Typically, the higher the website appears in the search result, the more visitors it will receive from the search engine. There are so many SEO tools available on the internet now… but I have written a list of some I used and some recommended by some of my Internet marketing friends. But I strongly advice that you have comprehensive / formal training on any SEO tools you are using. SEO is an inexpensive way to get substantial amount of traffic to your Web site. SEO aims different kinds of search, including local search, image search and industry-specific vertical search engines. This provides a website web presence.
SEO Fundamentals
While there is no big deal in writing a Web page that will rank highly in search engines, there are a few things you can do to help your pages do better:
1. Write strong content.
If you focus on nothing else, you should focus on the content of your Web pages. Search engines want to provide links to relevant pages, and so they are constantly tuning their programs to read and review the content of Web pages to make sure that it really is about what you say it's about. Content is king on a Web page both for your readers and for search engines.
2. Write valid HTML.
Ironically, this is often one step in SEO that many Web developers forget - they focus so much on other aspects of SEO that they forget that simple things like valid HTML can help your pages get spidered much more than meta keywords and meta descriptions.
3. Find good keyword phrases.
What makes up a good keyword phrase can be tricky, but that is what you should be optimizing your page for. Don't try to come up with every keyword phrase possible. Instead, focus on one phrase that really captures what your page is about, and make sure that that phrase is repeated in the content, the headlines, and links within the page.
4. Don't optimize your entire site.
This may seem confusing, but many Web developers want to come up with one keyword phrase and optimize every page on the Web site for that phrase. While that makes your life a lot easier, it won't get any of the pages the exposure that you would otherwise want. Instead, focus on optimizing one page at a time - find the keyword phrase that works for that page, and optimize it. Then move on to the next page in your site. If you treat every page as a possible entry page on your Web site, your readers will have more ways to find the site.
Don't Give Up on SEO

It takes a long time to see results with Search Engine Optimization. So it takes hard work and persistence. Learn from mistakes you make. Don’t get discouraged by your ranking. Remember that unless you’ve chosen a very unpopular search term, it can be very hard to get 10 (first page) ranking in most search engines. Just keep trying – the results are worth the effort

Using Good Keywords | How to DiscoverThem / Benefits

It now easy for anybody to create a website. You don’t need to be a programmer, web designer or graphics designer. With numerous tools online now for website designing you can easily setup a website in less than 5 minutes.

But getting visitors to the website is the problem, coz even if you have add nice contents to your website and you are not getting visitors to read it then its as good as nothing. So to have your site found by people who are looking for the information, you will need to ensure that the search engine, which index your site are getting the right information to index on. I also recommend you read more on my previous article on Search Engine Optimization.

So for the search engines to get the right message, they rely on what keyword they find in:

* The title of your website (within the title tag).
* The words or phrases in your site's URL.
* The content of your site.

Well-written "natural" content is the best way to include keywords in your content, and those other places mentioned, but just what keywords should you use to include there?

Fortunately, most of the tools that can give a good guide to what keywords will be most effective, in terms of both searches per month and the number of results returned, are freely available.

Google Trends:
Show the trends in searches over time. This will let you know if the keyword is maintaining popularity.
Google Suggest: this is the small window, which drops down in the search bar when you type in a search. Start with the phrase you really want, then look down as you type to see other suggestions, and the amount of results returned. Basically these results are your competition .
Google AdWords Tool. Handy to show searches for many related keywords.
Your own Brain!..yes selecting keywords has a certain amount of skill associated with it, but the most important thing to do is put yourself in the shoes of someone who might be searching for your formation, and imagine what they would search for.

One more thing ... The fewer competitors you have on your keyword the higher the page rank for your website.

Using Good Keywords | How to DiscoverThem / Benefits

I was surfing the internet some weeks back and i came across some tools i found on the internet that could a complete website in less than 5 min and i was like whaoo not like days back where you type in codes manually. It now easy for anybody to create a website. You don’t need to be a programmer, web designer or graphics designer. With numerous tools online now for website designing you can easily setup a website in less than 5 minutes.

But getting visitors to the website is the problem, coz even if you have add nice contents to your website and you are not getting visitors to read it then its as good as nothing. So to have your site found by people who are looking for the information, you will need to ensure that the search engine, which index your site are getting the right information to index on. I also recommend you read more on SEO analyzed.

So for the search engines to get the right message, they rely on what keyword they find in:

* The title of your website (within the title tag).
* The words or phrases in your site's URL.
* The content of your site.

Well-written "natural" content is the best way to include keywords in your content, and those other places mentioned, but just what keywords should you use to include there?

Fortunately, most of the tools that can give a good guide to what keywords will be most effective, in terms of both searches per month and the number of results returned, are freely available.

Google Trends:
Show the trends in searches over time. This will let you know if the keyword is maintaining popularity.
Google Suggest: this is the small window, which drops down in the search bar when you type in a search. Start with the phrase you really want, then look down as you type to see other suggestions, and the amount of results returned. Basically these results are your competition .
Google AdWords Tool. Handy to show searches for many related keywords.
Your own Brain!..yes selecting keywords has a certain amount of skill associated with it, but the most important thing to do is put yourself in the shoes of someone who might be searching for your formation, and imagine what they would search for.

One more thing ... The fewer competitors you have on your keyword the higher the page rank for your website.

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